CSX Transportation 1

Secured the regulatory approval of a major railroad merger by working with customers to organize a grassroots campaign.

When CSX sought to merge with Conrail, it faced surprisingly strong opposition in Washington, D.C.  The White House Writers Group worked with CSX and Conrail customers to write 3,000 personal letters in support of regulatory approval.  WHWG also worked with the company’s legal advisors to harmonize its regulatory filings with the company’s strong customer and consumer messages.

The result was the approval of the merger.