Case Profiles
Hoover Institution
Raised the Washington, D.C., profile of one of the world’s great centers of independent thinking.
Located on the Stanford University campus, the Hoover Institution has one of greatest libraries on Earth, 25 miles-worth of materials on political, economic and social change. It is also the home of some of the world’s most innovative scholars and thinkers in economics and foreign policy, including Nobel Prize winners and former Secretaries of State. Hoover scholars frequently publish short policy pieces that are punchy and inventive.
And yet in the East Coast policy world, Hoover was punching below its intellectual weight. The White House Writers Group was brought in to help Hoover better establish its presence in the nation’s capital, paving the way for its active Washington office.
WHWG continues to help organize salon dinners and lunches for its scholars to share ideas with media and policymakers. WHWG also places Hoover opinion-editorials, markets and promotes their books and papers to key decision-makers, and helped their TV show, Uncommon Knowledge, undergo a successful migration from broadcast to widely subscribed webcast.