Case Profiles
Marriott International
Wrote a book that showed the heart of the most world’s admired lodging company.
Marriott, known for its culture of service, faced a daunting challenge when rapid expansion challenged it to extend this culture to many new properties.
The White House Writers Group profiled the touching stories of twenty-plus exemplary Marriott “associates”— ranging from a world-class chef in Cairo, to a mentally handicapped young man who loves his job, to a doorman in Atlanta who greets arriving sports teams in their uniforms. WHWG wrote Our Stories, about their struggles and service miracles—a book given to associates, featured on the Marriott website, and placed in Marriott rooms around the world.