McKinsey Gets CSR Right

A recent article in the McKinsey Quarterly gets it right: authors Tracey Keys et al talk about CSR as a “creative opportunity to fundamentally strengthen [one’s] businesses while contributing to society at the same time.” The usual approaches – i.e. “pet projects” that reflect “the personal interests of individual senior executives or “propaganda” designed to build a company’s reputation – both fail the test of sound CSR, which they define as “the opportunity for significant shared value creation.”  Definitely worth a read.

Joshua Gilder One of the founding directors of the White House Writers Group, Joshua Gilder served President Reagan as a senior speechwriter from early 1985 until mid-1988.

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