In Japan Playboys are NO Good!

Gender roles may be more fluid today, but in Japan women still want men who are penny-wise.   At least that’s what a new ad run by the Japanese Ministry of Finance is telling young bachelors.

Japan is in a bit of financial trouble these days.  The country holds one of the largest government debt loads in the world, yet Japanese households are buying fewer government bonds than in the past.

That’s why the government is trying to appeal to young, single men and encourage them to buy bonds because, as they promise in one of their ads, “men who hold JGBs are popular with women!”

Another ad flaunts a young woman asserting, “I want my future husband to be diligent about money…Playboys are no good.”

It’s hard to know if their ad campaign will get them out of the red, but it sure is good communications!