Case Profiles
Legislative Campaigns
Like many of our engagements, legislative campaigns usually start with development of one or more "fact sheets," actually an extensive structuring of our case and themes with supporting statistics, anecdotes, quotes from authorities and other material arranged to make them easy for a journalist, legislative staffer or one of our own writers to use in drafting speeches, op-eds and other documents.
Typically in legislative campaigns, the Group will place op-eds in targeted districts and states, as well as nationally. It will give media training to campaign spokespeople. It will organize media tours, putting a spokesperson in a television or radio studio and hooking up one-on-one interviews throughout the state or country. We will also send recognized authorities - often former, high government officials - to selected media markets for editorial board visits, speeches and local radio and TV appearances. We fully brief and schedule these spokespeople, arranging all the details of their trips.
In one major legislative battle, it was considered critical for legislative and executive branches to know that the business community stood aggressively behind the bill. Lobbyists for our business community client gave us nearly 100 legislative districts to target, at one point adding multiple districts several times a week. By the time this very high-profile and fiercely fought vote was won, the Group had hit media audiences in every assigned district numerous times and the word on the street was that the business community had indeed waged a remarkable battle.
Case Profiles:
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