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	<title>WHWG &#124; White House Writers Group &#187; Hospitality</title>
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		<title>Marriott International</title>
		<link>http://www.whwg.com/2009/09/marriott-international/</link>
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		<pubDate>Fri, 25 Sep 2009 15:57:10 +0000</pubDate>
		<dc:creator>WHWG</dc:creator>
				<category><![CDATA[Brand Positioning]]></category>
		<category><![CDATA[Hospitality]]></category>
		<category><![CDATA[Writing]]></category>

		<guid isPermaLink="false">http://www.whwg.com/?p=490</guid>
		<description><![CDATA[Wrote a book that showed the heart of the most world’s admired lodging company.
Marriott, known for its culture of service, faced a daunting challenge when rapid expansion challenged it to extend this culture to many new properties.
The White House Writers Group profiled the touching stories of twenty-plus exemplary Marriott “associates”— ranging from a world-class chef [...]]]></description>
			<content:encoded><![CDATA[<p>Wrote a book that showed the heart of the most world’s admired lodging company.</p>
<p><span id="more-490"></span>Marriott, known for its culture of service, faced a daunting challenge when rapid expansion challenged it to extend this culture to many new properties.</p>
<p>The White House Writers Group profiled the touching stories of twenty-plus exemplary Marriott “associates”— ranging from a world-class chef in Cairo, to a mentally handicapped young man who loves his job, to a doorman in Atlanta who greets arriving sports teams in their uniforms.  WHWG wrote <em>Our Stories</em>, about their struggles and service miracles—a book given to associates, featured on the Marriott website, and placed in Marriott rooms around the world.</p>
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