Case Profiles
By Service or Practice
The Power Of Face-To-Face Communications
When considering communications strategy, most people think of television, radio, publications, and the Internet — this even though research has long found that face-to-face communications is often, perhaps always, the most effective.
When targeting elites, we at WHWG are big fans of policy dinners. We gather between 10 and thirty of the kind of people our client wants to reach. They may be D.C.-based journalists, or part of the Washington policy world (usually not current office holders but people office holders consult), or industry elites around the country (high tech or financial leaders for example), or even policy and political leaders in London or Brussels. We hold the dinners at private clubs or fashionable homes or in the private dining areas of first-class restaurants. We attract guests with a featured speaker (usually the client’s CEO or a globally acknowledged expert on the issue we want our guests to think about). At least one member of the client’s staff is present, too.
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Energy Company
Launched a message campaign that freed a global energy firm from unreliable foreign partners.
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Car Company
Gave the legal team of a major automotive manufacturer the confidence to aggressively respond to the threat of antitrust action by the U.S. Department of Justice.
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Hoover Institution
Raised the Washington, D.C., profile of one of the world’s great centers of independent thinking.
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CSX Transportation 2
Saved a client from a “death penalty verdict” by assembling a team of legal experts to expose the unreasonableness of a runaway jury.
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CSX Transportation 1
Secured the regulatory approval of a major railroad merger by working with customers to organize a grassroots campaign.
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Northrop Grumman
Orchestrated a thought-leadership campaign that effectively countered a policy proposal to virtually eliminate America’s ICBM deterrent.
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Verizon Communications
The White House Writers Group has consulted to the Washington and General Counsel’s offices at Verizon since 2001.
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Mining Company
Crafted a satisfactory response to an EU inquiry for a global mining company that was in the crosshairs of a well-funded NGO attack.
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Marriott International
Wrote a book that showed the heart of the most world’s admired lodging company.
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