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Washington Braces for Democrat Defeat

Though Real Clear Politics’ race-by-race report on the average of polls is only just now beginning to reflect it, for several days the Washington tom toms have been beating out predictions of a big GOP sweep next Tuesday.

I’m not just talking about the pundits, such as Roll Call’s Stu Rothenberg. His Rothenblog report on an impending Democrat collapse in the House scored the top story on Drudge on Friday. Rothenberg says that by next Wednesday morning, measured in lost House seats, President Obama could rank as the biggest loser of combined first and second mid-term elections in modern times. Senate losses for the Democrats could be nearly as historic.

Read the entire piece here. 

15 Experts on SEO tips for 2013

Geir Ellefsen from edgyseo.com interviews 15 experts in the technology field on what to expect and how to optimize search engine results in 2013. Check out the great insight here.

Why Everyone Needs A Digital Media Strategy

Fresh Tilled Soil Whether you are selling umbrellas out of your home or medical equipment to every major hospital in the country, the failure of some businesses and the success of others relates directly to a company’s ability to adapt to a web-based world. It’s not presumptive to suggest that without a comprehensive digital strategy all businesses face an uphill battle. Harnessing the advantages of this tech tidal wave while understanding why and how it is superior to the way your business used to function, could be difference between bankruptcy and booming business. Read the rest of this great outline here.

Politicians Will Spend Up To 12% Of Their Campaign Budgets On Digital Media

Mashable The 2012 U.S Presidential Election was the most digital election in the history of the country. In the election cycle, $9 billion was spent on campaigns across the country. Of that, $159.2 million was spent online, a 616% increase compared to 2008. Learn more through Mashable's great infographic here

Social Media As A Political Tool On The Rise

A recent research report from the Pew Internet & American Life Project says that "the use of social media is becoming a feature of political and civic engagement for many Americans." Sixty percent 2,253 U.S. adults surveyed use social-networking sites including Facebook and Twitter, and of these users, 66 percent have conducted either civil or political activity through this communication channel. Read the full article from CBS News here.   See also: The Next Billion Internet Users: What Will They Look Like? Since 2006, the number of internet users has nearly doubled. It makes us wonder what that means for the demographics or users and their experience on the web. You can access the internet from your phone, tablet, or computer, and each experience is different. What do the next billion internet users look like? Read the full article from 'InternetServiceProviders.org' here.

New at the firm

White House Writers Group's newest senior director Anneke E. Green was profiled in National Journal's People column.
The former aide in the speechwriting office of President George W. Bush was named a senior director at the White House Writers Group, a political consulting firm founded in 1993 by Clark S. Judge and Joshua Gilder, former speechwriters for President Reagan. Green is already engaged in matching editorials to suitable publications on behalf of the firm’s clients. “You always have to ask yourself, ‘Who is the audience? Where would there be a natural fit in terms of raising awareness for an issue or advocating something?’ ” she says. “Each publication has its own interests or focus. For example, you wouldn’t try to place a piece on farming practices in The Wall Street Journal.”
Read the full interview here.

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