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15 Experts on SEO tips for 2013

Geir Ellefsen from edgyseo.com interviews 15 experts in the technology field on what to expect and how to optimize search engine results in 2013. Check out the great insight here.

Why Everyone Needs A Digital Media Strategy

Fresh Tilled Soil

Whether you are selling umbrellas out of your home or medical equipment to every major hospital in the country, the failure of some businesses and the success of others relates directly to a company’s ability to adapt to a web-based world. It’s not presumptive to suggest that without a comprehensive digital strategy all businesses face an uphill battle. Harnessing the advantages of this tech tidal wave while understanding why and how it is superior to the way your business used to function, could be difference between bankruptcy and booming business.

Read the rest of this great outline here.

Politicians Will Spend Up To 12% Of Their Campaign Budgets On Digital Media

Mashable

The 2012 U.S Presidential Election was the most digital election in the history of the country. In the election cycle, $9 billion was spent on campaigns across the country. Of that, $159.2 million was spent online, a 616% increase compared to 2008.

Learn more through Mashable’s great infographic here

Social Media As A Political Tool On The Rise

A recent research report from the Pew Internet & American Life Project says that “the use of social media is becoming a feature of political and civic engagement for many Americans.” Sixty percent 2,253 U.S. adults surveyed use social-networking sites including Facebook and Twitter, and of these users, 66 percent have conducted either civil or political activity through this communication channel.

Read the full article from CBS News here.

 

See also:

The Next Billion Internet Users: What Will They Look Like?

Since 2006, the number of internet users has nearly doubled. It makes us wonder what that means for the demographics or users and their experience on the web. You can access the internet from your phone, tablet, or computer, and each experience is different. What do the next billion internet users look like?

Read the full article from ‘InternetServiceProviders.org’ here.

Privacy and The Cookies Jar

Facebook is now facing a likely federal investigation following the revelation that its cookies can track users Web surfing after they logged out of the world’s most popular social networking site.  The worst outcome of such an investigation would be onerous legislation that would stifle innovation.

The call for the Federal Trade Commission to investigate, however, is a positive sign for people who care about privacy and innovation.  While the FCC is notorious for seeking to employ powers it does not statutorily possess, the FTC has a long record of judicious use of its power.  Regulation of some sort is inevitable in the privacy arena.  Best it be a one-stop shop at the FTC.

Facebook Tracking

Facebook is almost certainly telling the truth when it says it made an inadvertent mistake when it placed cookies on our machines that can track where we go on the Web by our unique identifier.

Facebook is also probably telling the truth when it says that has not stored or used this information.

The fact remains, what can be done, will be done.  The current privacy paradigm is simply not sustainable.

The Santorum Google Bomb

Politicians pass laws, but that doesn’t mean they understand them.

Presidential hopeful Rick Santorum is justifiably upset by a Google bomb that links searches for his name to something too disgusting to repeat here.  In demanding that Google take it down, however, Santorum does not seem to understand that all the responsibility—and liability—rests with the webmaster, not the search engine—in a law that passed when he was a member of the Senate.  (Anybody out there know how Senator Santorum voted on Section 230 of the Communications Decency Act?)

Santorum, however, does strike at a point.

“I suspect if something was up there like that about Joe Biden, they’d get rid of it,” he said.  In fact, something was ‘up there’ about First Lady Michelle Obama, a truly offensive image.  Google did act against one site carrying that image, citing malware concerns, and placed an ad explaining its stance.  Technology companies will need to remain utterly consistent in how they apply these rules—and clear to the public how they operate.  Politicians need to understand the need to play by the rules they themselves have passed.

To learn more about the impact of Section 230 on Google bombs, check out my book, Digital Assassination.

A new series from WHWGtv

WHWG is excited to announce a new series of short videos that offer key strategic communications lessons.


More videos after the break.

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DC: Most Socially Networked City

USA Today rates Washington, DC the “Most Socially Networked City” in the country.  The survey ranked the 100 best – and worst – “Twitter Towns,” and the nation’s capital came out on top.

Following DC were:

2. Atlanta

3. Denver

4. Minneapolis

5. Seattle

While some may have thought Seattle – often considered the Internet technology capital – would have earned the top slot, experts conclude that politics played an important role in the ranking.  No, Washington didn’t lobby for the title; but, Twitter is being used increasingly as a political tool, for advocacy and in GOTV efforts during election cycles.

Part of the research also included analysis of sites like Facebook and LinkedIn. Researchers collected the number of people making use of these social media tools per capita in each state’s most populated cities.

Simon Says…Regulate the Internet

When the Federal Communications Commission issued its new “network neutrality” regulations last month, most of us were thinking about how this new layer of government was going to affect Internet freedom here in the United States. Most telecomm policy experts were not, however, talking about how other countries around the world might follow in our footsteps.

Bartlett Cleland, Director of the Texas-based Institute for Policy Innovation wrote this week about how countries like Venezuela are reassured by the FCC’s recent regulations, which they can now use to justify greater controls over their own communications systems.

Just days before the FCC made its ruling, the Venezuelan Parliament changed its laws in order to give President Hugo Chavez the power to regulate Internet content by implementing heavy regulations on Venezuelan-based service providers.  Specifically the country’s ISPs are now required to block broad categories of material that, for instance, “fosters unrest among the citizenship or disturb[s] public order,” and “refuses to recognize the government’s authority.”

In other words, the Venezuelan government has found a way of regulating all content. As Cleland concludes, “Venezuela needed little provocation for its continued oppression, especially from the U.S.” Nevertheless, Chavez can relax “knowing that the U.S. has joined Venezuela in the company of governments who regulate the Internet.”