Corporate Responsibility

WHWG Corporate Responsibility (CR) takes a market-oriented approach to CR consulting.

We align CR activities with your business goals, promoting meaningful benefits to society while delivering value to shareholders and investors.

We have a deep understanding of business growth and innovation strategies and can help clients achieve their corporate objectives in the context of political and social challenges.

We specialize in three critical areas: compliance, competition and communications.

 Working 9-5…What a Way to Make a Livin’

Dolly Parton may have had it right when she recorded that song in 1980, but the days of juggling it all in a 9am-5pm world are numbered.

Newsweek has a great article about how the down economy is actually helping change the culture of corporate America, by encouraging more flexible workdays:

Now, one in five Americans works mostly nonstandard hours—nights, weekends, or rotating shifts. Experts believe that statistic will balloon in coming years as the Great Recession accelerates a cultural shift in the corporate world, allowing more employees to tailor their work schedules to preference, position, and personal life.

One explanation for this shift has to do with changes in industry, as the economy becomes “less reliant on manufacturing and more dependent on so-called knowledge-based industries,” that don’t require rigid shift schedules.

But another explanation – not mentioned directly in the article – but discussed by Katty Kay and Claire Shipman in their book Womenomics is that more “employers are introducing alternative work schedules, furloughs, unpaid vacation time, and reduced schedules specifically in response to the economic situation.  These firms see flexibility as a way to keep up morale and avoid mass layoffs.”

The fact is employees value time and flexibility, often as much as money.

Certainly, professionals often have more choices – and more flexibility – than other workers.  That’s why men and women benefit when we allow employers and employees to enter freely into contracts that suit both parties’ needs.

Too often we’re eager to regulate the workplace to make it more “fair.” But in reality anti-discrimination legislation and other burdensome regulations actually end up making the cost of employment higher and reducing flexibility.  And that’s enough to drive you crazy if you let it…

McKinsey Gets CSR Right

A recent article in the McKinsey Quarterly gets it right: authors Tracey Keys et al talk about CSR as a “creative opportunity to fundamentally strengthen [one’s] businesses while contributing to society at the same time.” The usual approaches – i.e. “pet projects” that reflect “the personal interests of individual senior executives or “propaganda” designed to build a company’s reputation – both fail the test of sound CSR, which they define as “the opportunity for significant shared value creation.”  Definitely worth a read.

“Giving Back to Society”

Try googling the phrase, “businesses should put something back into society.” Philip Booth, writing in the latest issue of the Journal of the Institute of Economic Affairs got 21.7 million hits. I tried it, and got over 30 million. So the idea must be growing in popularity by the minute.

As Booth points out, “giving back to society” is the fundamental idea behind most discussions of corporate responsibility. But it’s fair to ask, don’t businesses by their very nature give to society? Certainly, every profitable business, by definition is giving something to society that people want – indeed, something they want so much they’re willing to pay for it. They might even be willing to work for the money to pay for it, thereby doubly benefiting society.

The primary flaw in most thinking about corporate responsibility is that it assumes that all profit-making corporations are rapacious predators (on the environment, natural resources, the disadvantaged –  you fill in the blank). CR thus becomes, effectively, a way of paying reparations for their otherwise nasty behavior.

It’s pretty certain, however, that the people who invented and are continually refining the computer chip (to give one example) have done more for human well-being and happiness, as well as the environment, the husbanding of natural resources and the disadvantaged (you fill in the blank) than all the CR campaigns since the beginning of the world put together — and they all did it to make a profit.