Defense

Selling a defense program and keeping it sold requires more than industry knowledge and a PR plan.

It requires communicating your programs in the changing geo-political context.

WHWG Defense goes beyond traditional marketing or PR. We help clients impact relevant decision makers, mobilize independent voices, and build a broader constituency for their programs.

Our team combines decades of defense and foreign policy experience developing strategies that help clients achieve their goals.

 C4ISR: A “Growth Stock”

As pressure on Discretionary Federal spending – the largest chunk of which resides in the Defense budget – mounts under the impact of recession-related deficits, wartime spending, and the Obama Administration’s ambitious social spending agendas, DoD planners are looking for ways to get more combat capability out of the military services’ existing weapons inventories.  One answer, likely to come in for enhanced DoD spending even in a challenging budget environment, is the entire field of C4ISR. Read

The Dangers of Obama’s Nuclear Disarmament Promise

The Obama Administration is reportedly studying further, drastic reductions in U.S. nuclear forces — unilaterally or negotiated with Russia – later this year, possibly down to a few hundred operationally deployed nuclear weapons.  Would the U.S. remain a super-power, defending and deterring attacks on our allies worldwide, with a nuclear arsenal the size of Pakistan’s?  Wouldn’t it be ironic — not to mention dangerous — if U.S. reductions intended to point the way to Obama’s goal of a nuclear-free world ended up encouraging wider nuclear proliferation, a build-up of rogue nation nuclear capabilities, and a heightened risk of nuclear conflict?

To read the rest of Mr. Hughes’s article, see his U.S.News.com post here.

A Reckless Gamble

Did you know that the United States is the only nuclear power in the world that lacks the ability to make new nuclear weapons?  This means that as the Obama Administration contemplates further deep—and unilateral reductions—in the US nuclear arsenal, we will have no ability to rebuild our forces if world conditions worsen.

In this piece, Mark Davis and Philip Hughes draw on their White House experience to suggest a “pause and plateau”–a pause in nuclear negotiations, and a plateau at current agreed-upon force levels for five years.

To read the full article in The Hill, please click here.