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Selling a defense program and keeping it sold requires more than industry knowledge and a PR plan.

It requires communicating your programs in the changing geo-political context.

WHWG Defense goes beyond traditional marketing or PR. We help clients impact relevant decision makers, mobilize independent voices, and build a broader constituency for their programs.

Our team combines decades of defense and foreign policy experience developing strategies that help clients achieve their goals.

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 C4ISR: A “Growth Stock”

As pressure on Discretionary Federal spending – the largest chunk of which resides in the Defense budget – mounts under the impact of recession-related deficits, wartime spending, and the Obama Administration’s ambitious social spending agendas, DoD planners are looking for ways to get more combat capability out of the military services’ existing weapons inventories.  One answer, likely to come in for enhanced DoD spending even in a challenging budget environment, is the entire field of C4ISR. Read

The Nuclear Pause

Two White House Writers, G. Philip Hughes and Mark Davis, in a groundbreaking piece express concern about continuing reductions in U.S. nuclear forces in a world in which China and Russia are rapidly modernizing their forces, and proliferation is increasing. This is a special concern, since the United States is the only nuclear power in the world that has relinquished its ability to serially manufacture new nuclear weapons.  Hence, their call for a “Nuclear Pause” on new reductions agreements, and a “Plateau” in overall force levels.

 

 

Dealing with Defense Contraction

As the DoD budget declines, contractors are going to have to look beyond what they are now hearing from the customer (the Pentagon, the military services and Congress) and think hard about what their customers will likely need in the near future.  In this Defense News piece, WHWG’s Philip Hughes and Mark Davis look to the challenge contractors face.

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