Practices

International

WHWG International helps corporate clients master communications challenges associated with international public policy and regulatory issues.

WHWG has a particular focus on the regulatory activities of the European Union.

Businesses need to understand the pressures that shape policy in the EU and the U.S.

WHWG knows the demands of this environment and helps clients effectively communicate their issues.

We advise clients about how foreign governments and international organizations and non-profits impact their business and help them respond.

When talking to Brussels, go for clarity and humility

Clark S. Judge

This is a story I heard in Brussels. A globally prominent CEO was having troubles with the EU’s competition commission. He announced he was coming to town. He arrived with a fleet of black cars. He insisted on a reserved elevator to take him to his meeting.

The result: His company’s troubles with the commission continued for years.

Remember two things in dealing with Brussels.

First, the commission staff is made up of genuine experts in their fields. If you talk to them knowledgeably and with clarity, they will listen and they will hear.

Second, treat the staff with respect. Don’t sweep in like the king of the world. Show some humility. The staff knows you have your job to do. Show that you know they have theirs.

The Dangers of Obama’s Nuclear Disarmament Promise

G. Philip Hughes

The Obama Administration is reportedly studying further, drastic reductions in U.S. nuclear forces — unilaterally or negotiated with Russia – later this year, possibly down to a few hundred operationally deployed nuclear weapons. Would the U.S. remain a super-power, defending and deterring attacks on our allies worldwide, with a nuclear arsenal the size of Pakistan’s? Wouldn’t it be ironic — not to mention dangerous — if U.S. reductions intended to point the way to Obama’s goal of a nuclear-free world ended up encouraging wider nuclear proliferation, a build-up of rogue nation nuclear capabilities, and a heightened risk of nuclear conflict?

To read the rest of Mr. Hughes’s article, see his U.S.News.com post here.

Analyzing Campaign Speechwriting on Norwegian TV