International

WHWG International helps corporate clients master communications challenges associated with international public policy and regulatory issues.

WHWG has a particular focus on the regulatory activities of the European Union.

Businesses need to understand the pressures that shape policy in the EU and the U.S.

WHWG knows the demands of this environment and helps clients effectively communicate their issues.

We advise clients about how foreign governments and international organizations and non-profits impact their business and help them respond.

 When talking to Brussels, go for clarity and humility

This is a story I heard in Brussels.  A globally prominent CEO was having troubles with the EU’s competition commission.  He announced he was coming to town.  He arrived with a fleet of black cars.  He insisted on a reserved elevator to take him to his meeting.

The result: His company’s troubles with the commission continued for years.

Remember two things in dealing with Brussels.

First, the commission staff is made up of genuine experts in their fields.  If you talk to them knowledgeably and with clarity, they will listen and they will hear.

Second, treat the staff with respect.  Don’t sweep in like the king of the world.  Show some humility.  The staff knows you have your job to do.  Show that you know they have theirs.

Services grow in importance in world trade

When we think of exports, we tend to visualize container ships, trains or planes carrying large, heavy cargo. But former Federal Reserve economist W. Michael Cox tries to correct that impression in today’s New York Times (Feb. 17). While praising President Obama’s State of the Union speech call for the United States to “export more of our goods”, Cox says it would have been much better to have said “goods and services.” As Cox points out, the United States has a $144 billion surplus in services, including an 8-1 edge in operational leasing — handling short-term deals on planes, vehicles and other equipment — a 6-1 margin in movie and television program distribution, and a 4-1 advantage in architectural, construction and engineering services. In total, the United States is competitive in 21 of 22 services categories, with significant surpluses in 12 of them. Read

Kraft-Cadbury Deal Shows Value of Athletic Background

Kraft’s four-month battle for control of Cadbury was one of the leading Transatlantic business news stories of 2009. It was fiecely fought. It may be no coincidence that it was a battle of jock CEOs. In one corner was Kraft CEO Irene Rosenfeld, a former varsity star of four high school sports who decided to attend Cornell partly because of their athletic program. In the other corner was Cadbury CEO Todd Stitzer, a former professional tennis player.

It may be that the competitive spirit one learns on in competitive sports translates into a significant advantage in business. Neither CEO gave up easily: Rosenfeld has turned Kraft into the world’s biggest confectionary company, replacing Mars. Stitzer managed to get for his shareholders a 50 percent increase over Kraft’s original offer last September.