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WHWG Perspectives

WHWG works closely with clients’ in-house teams and their outside consultants to develop and execute high stakes communications strategy.

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Writing

A Presentation Is Not a Lecture

Mark W. Davis

A national meeting of the best and the brightest in the field. A day of powerful research on a topic of urgent importance.

All far less meaningful than it could have been because almost every single one of the presenters–to a man and a woman–made three simple mistakes.

–They arrived with many slides, in some cases more than 40, for presentations that were to be no longer than 15 minutes.

–They crammed their PowerPoints with enough words and bullet statements to fill a book.

–They insisted on reading their slides, instead of engaging in a conversation with the audience. Read

Waltz’ Oscar win like a voyage to a new continent — in more ways than one

Allan Golombek

It’s a lot easier to think of bad Oscar acceptance speeches than good ones. That is why the acceptance speech of best supporting actor Christoph Waltz at last night’s 2009 Oscars was such a delight. Waltz started off with a great scene-setter, an opening sentence that reminded us of his already-classic line from Inglorious Basterds, referring to the combination of the Oscar and presenter Penelope Cruz as an “uber bingo.” He then wrapped the usual recognition of his colleagues into a metaphor about discovering a new continent — thanking Quentin Tarantino (”this fearless explorer”) for “putting together an expedition” and producers Harvey Weinstein et al for equipping it, and then again praising Tarantino for his “unorthodox methods of navigation.” Waltz ended on a gracious note, saying to Academy members ”there’s no way I can ever thank you enough, but I can start right now. Thank you.” Read

When Is Social Networking Useless?

Adam D'Luzansky

Seth Godin spoke before the American Express OPEN conference and explained when social networking is useless.

It boiled down to basically, it’s useless when it’s fake. Just like in the real world, networking is only worthwhile when real substantial relationships are being cultivated.

Now, I’d add one grain of salt. That is that for some applications of social networking, you are looking for volume and you can get away with have “less real” relationships by making up for normal symbiosis with other items of value (contests, discounts, etc).

Watch the two minute video after the jump. Read

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