When news broke this week that a housing developer was buying the land where the famous HOLLYWOOD sign in Los Angeles stands, top names in the entertainment industry went on a rescue mission.
As a native of a Los Angeles suburb, I’m deeply familiar with the sign that punctuates the Chapparral Hollywood hillsides. It’s certainly not a work of art; but it is a landmark.
Not many people probably know that the original sign – ironically an advertisement for a housing development – read Hollywoodland. Dedicated in July 1923, the first letters were each 30 feet wide, 50 feet tall, and studded with 4000 light bulbs. The developers only intended for the sign to be temporary, but the rise of American cinema in Los Angeles helped turn this advertisement into an attraction. Read