According to an article in this week’s WSJ, schools like Boston College’s Carroll School of Management and California Berkeley’s Haas School of Business have become valuable resources for companies seeking advice on managing effective CR campaigns.

The Carroll School recently created an “invite-only” online networking site for businesses interested in exchanging ideas with peers.  Others, like MIT’s Sloan School of Management, offer companies custom-designed courses to fit their CR needs.

In a time of economic uncertainty creativity is a must.  And B-schools have learned corporate social responsibility is not only big in business; it’s good business for them, too.