Tag: Facebook

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Services Writing

The Social Network: You might want to click the accept button for this one

Who would think that Hollywood could produce a blockbuster out of the story about the founding of Facebook — a movie that is centered on a pair of court cases, with the action being driven by legal discovery sessions in a pair of board rooms? Actually, the trailers made it clear The Social Network would be entertaining enough. What surprised me was just how good it was — and how relatively balanced and nuanced it turned out to be.

Going in, there were some reasons not to expect any semblance of balance. For starters, the film was based on what is generally regarded as a one-sided book. Strike one. And Hollywood is not exactly known for fair and balanced depictions of the business world. Strike two. And the screenwriter was Aaron Sorkin, who generally likes his characters to wear white hats or black hats — no shades of grey allowed. Strike three. Nope, that one turned out to be a foul tip.  In fact, Sorkin went on to hit this one clear over the fence. Read

Digital Services Writing

Person of the Year changed the face of communications

Remember when ‘friend’ was strictly a noun? The fact that it is now also a verb provides just a small sense of the impact that Mark Zuckerberg has had on society, and why he was designated Time‘s Person of the Year.

Just a few years ago, sociologists were warning that the Internet was diminishing social interaction (and social capital). Now, 500 million friends later, Facebook (and myriad other social networking sites) has turned that around. In the process, it has changed the way we communicate. When is the last time you spent an evening watching television without catching a few commercials that mention the companies’ Facebook page? If you’re in the communications business, how often are the communications products you produce  used on a Facebook page? Read