http://www.whwg.com Effective Messages. Clear Results. Thu, 22 Jul 2010 20:43:36 +0000 http://wordpress.org/?v=2.8.6 en hourly 1 http://www.whwg.com/2009/12/mckinsey-gets-csr-right/ http://www.whwg.com/2009/12/mckinsey-gets-csr-right/#comments Mon, 14 Dec 2009 19:29:40 +0000 Joshua Gilder http://www.whwg.com/?p=991 A recent article in the McKinsey Quarterly gets it right: authors Tracey Keys et al talk about CSR as a “creative opportunity to fundamentally strengthen [one’s] businesses while contributing to society at the same time.” The usual approaches – i.e. “pet projects” that reflect “the personal interests of individual senior executives or “propaganda” designed to build a company’s reputation – both fail the test of sound CSR, which they define as “the opportunity for significant shared value creation.”  Definitely worth a read.

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