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GOP Wise Up: New Media = Smarter Campaigns

Managing director Clark S. Judge provided advice on new media and modern political campaigns. I was in a meeting with a nationally respected consultant to political campaigns this morning. We were talking about how the web had changed campaigns. His answer: Substance is becoming king. “Take endorsements,” he said. “When TV drove campaigns, all you would see about newspaper editorials in campaign advertising was the banner, ‘L.A. Times or O.C. Register endorses.’ Now with the web a smart campaign takes every substantive sentence and dwells on it. The facts and detail appear in any number of posts and ads. They get DISCUSSED.” With the web, he said, campaigns must build deep cases around their positions, marshaling facts and arguments to a degree that campaign advisors have disdained for more than a decade. Read the full piece here.