Services Writing
Unemployment data: Beware of what’s inside the stats
Statistics are like a birthday gift. You never know what you’ve really got until you unwrap them. Take today’s unemployment data (for December). It shows the unemployment rate at 10 percent. That’s still lower than the rate at the peak of the 1982 recession — 10.8 percent in December of that year. But any experienced speechwriter knows that topline numbers are only a starting point, not a finishing line. Read